basecamp is an early stage consumer brand focussed accelerator, powered by RPSG Capital Ventures and LBB. Each basecamp batch will include 8-10 companies.

What basecamp Offers

Equity investment upto INR 50 Lakh from RPSG Capital Ventures

Distribution, marketing and brand building from LBB

Mentorship from leaders in the CPG space

Applications Open April 22, 2021


Building a strong consumer brand isn’t a piece of cake

And we’re here to work with you to get the first steps in your entrepreneurial journey right with basecamp.

Our goal is to build a community of entrepreneurs who are on a mission to create world-class consumer brands for millennial customers.

Who Can Apply

Early stage startups raising their angel or seed rounds, building companies in the following categories

Fashion & Accessories

Home & Kitchen

Health & Wellness

Food & Beverage

Electronics & Other Lifestyle Goods

Beauty & Personal Care


Applications open:
April 22nd, 2021

Applications close:
June 15th, 2021

basecamp bootcamp:
Kicks off July, 2021

3 Steps to Join basecamp

🗒 Step 1: Submit Your Application
Our application requires information about your company including target customers, opportunities, stage of business and an intro deck.

📞 Step 2: Pitch Calls
In these calls, we'll deep dive into your business model, early traction & the passion for what you're building.

🤝 Step 3: Term Sheet & Closure
If you clear the pitch calls, you will receive a standard term sheet from us, followed by a legal and financial diligence (these are standard investment procedures).

Once we're signed and all set, you will be ready to receive the committed capital, kickstart your promotions on LBB and attend basecamp bootcamp.  

About RPSG Capital Ventures

RPSG Capital Ventures is an early stage consumer VC Fund focused on investing in the B2C ecosystem including food & beverage, personal care and lifestyle goods. It works to be the value-adding ally of exceptional entrepreneurs looking to transform the Indian consumer landscape.

basecamp companies will receive equity investment upto INR 50 Lakh from RPSG Capital Ventures


About LBB

LBB is a marketplace to find and shop #somethingdifferent. LBB has over 22 million millennial users on its web and app, and powers discovery of over 60,000 emerging brands. A discovery led platform, LBB has raised USD 7 Million from leading VCs in India.

basecamp companies will receive distribution, marketing and brand building from LBB


Our Mentors

basecamp companies will receive mentorship from leaders in the CPG space

Abhishek Goenka
Head, RPSG Capital Ventures
Sessions - Finance & Budgeting 101 & Fundraising Framework
Abhishek heads RPSG Capital Ventures and is based out of Gurugram, India. An avid believer in the Indian consumer story, he brings 15+ years of experience across investments and M&A. He loves brainstorming with entrepreneurs over a cup of coffee.

Prior to this, he was part of the investments team at True North and JP Morgan. He is a Chartered Accountant and Chartered Financial Analyst by qualification.
Aman Gupta
Co-Founder, boAt
Session - From PMF to Super Scale: What It Takes
Driven by passion Aman is a born hustler who loves building brands. Recognizing the need for smart, superior quality, stylish, and durable mobile & audio accessories Aman launched boAt in 2016. Today, boAt is India’s No.1 earwear brand and has placed the country on the global map by becoming the 5th largest wearable brand alongside Apple and Samsung. Under Aman’s leadership boAt has been defying barriers in a sector dominated by established global brands. In a short period, boAt has created a community of millions of boAtheads (consumers) including Cricketers, Musicians, and Bollywood celebrities. boAt is proud to be backed by prominent investors like Warburg Pincus, Fireside Ventures, Innoven Capital, and Sachin Bansal’s BACQ.

Before co-founding boAt, Aman was associated with Citibank, KPMG, and later became director of sales at Harman International, where he oversaw a portfolio of consumer electronics brands. Cross-functional experience with global brands helped build insights and spot a market opportunity.

Recipient of the BW Business World 40 under 40 Award, IAMAI’s Super 30 CMO Award, as well as Entrepreneur India’s Entrepreneur of the Year Award Aman is regarded as a thought leader in his industry. He aims to build a global lifestyle brand from India that delivers a quality consumer electronics experience and at the same time aspires to elevate audio and mobile accessories from commodities to fashion statements.

An alumnus of the Indian School of Business (ISB), he was a Chartered Accountant at the age of 21. He also chairs the IAMAI D2C committee which promotes new-age Indian brands and works with the government and various stakeholders to build consumer trust in the ecosystem.
Hersh Gulati
Principal, RPSG Capital Ventures
Session - Getting Your House In Order
Hersh is a Principal at RPSG Capital Ventures. He has over 11 years of experience across Investment Banking and Venture Capital. He has previously worked with Blume Ventures and Ernst & Young. Hersh is dedicated to helping young founders grow and impact everyday lives.

He holds an MBA in Finance from Judge Business School, University of Cambridge and is a qualified Chartered Accountant.
Ireena Vittal
Advisor & Independent Director
Session - Positioning, Proposition & Finding Your 1000 Superfans
Ireena Vittal is an independent director on the boards of some of India’s best known companies. Earlier, she was a Partner at McKinsey & Co, an internationally renowned consulting firm.

Ms. Vittal is also an independent strategic advisor, with significant knowledge in urban development and emerging markets in India. She has been an Independent Director of GlaxoSmithKline Consumer Healthcare Limited since May 2013. Ms. Vittal has also been an Independent Director of Titan Industries Limited since January 30, 2013.
Rachna Bahadur
Partner in Consumer Products, Retail and Strategy Practices, Bain & Company, Mumbai
Session - Defining Your GTM & Strategy
With nearly 15 years of management consulting experience, she specializes in growth and transformation engagements for our consumer products clients. She has led work related to market entry, growth strategy, new product development, marketing strategy, go-to-market design, front line execution, M&A and organization design.

Rachna holds an MBA from The Wharton School of the University of Pennsylvania and a B.A. in Mathematics, with honors, from St. Stephen’s College, University of Delhi.
Radhika Sridharan
Partner, Bain & Company, Mumbai
Session - Defining Your GTM & Strategy
Radhika Sridharan is a partner based in Bain & Company's Mumbai office. She is a core member of Bain’s global Customer Strategy and Marketing practice, advising both traditional and next-generation organisations for over a decade.

Radhika’s work in the customer strategy space spans a range of industries, including retail (online and offline), automotive and technology, with a special focus on consumer internet companies. She specialises in, and has led projects across, various topics in customer-centric experience, encompassing customer-led growth strategy and operations improvement, customer experience design and pricing and value delivery.
Rohan Mirchandani
Co-Founder & CEO, Epigamia
Session - Jumpstarting Ops & Marketing
Rohan grew up in the United States and moved to Mumbai in 2013. Before moving to India, and becoming one of the youngest leaders in the FMCG space, Rohan led a career in the finance sector with S&P's Corporate Valuation Group (now a division of Duff & Phelps Investment Bank) where he spent time in Tokyo working on one of the largest M&A transactions in history. He then joined his family owned company, the Ross Group, where he was responsible for re-branding the logistics business and supply chain-based solutions.

Rohan holds a Bachelor's degree in Finance and International Business from NYU's Stern School of Business and an MBA from the Wharton School, University of Pennsylvania.
Sangram Simha
Founder & CMO, IncNut Digital
Session - From Zero To Velocity: Developing a Growth Mindset
With 10 years of online marketing experience, Sangram sums up the big picture of IncNut. Previously, he was the Marketing Head at Caratlane Trading Pvt Ltd. He earned an MBA degree from Institute of Management Technology, Ghaziabad.

IncNut LifeStyle is a personal care company focused on creating customizable cosmetics. It houses two of India’s first customized brands: SkinKraft & Vedix. SkinKraft is a customizable cosmetics brand based on dermatology while Vedix is a customizable cosmetics brand based on Ayurveda principles. Both Skinkraft and Vedix are close to touching 100cr in top line individually with a total fundraise of $4Mn till date.
Shashank Mehta
Founder & CEO, The Whole Truth
Session - Ground-Up Marketing: How The Whole Truth Has Grown
Shashank started his fitness journey at over 100kgs, 15 years ago. In the decade that followed, he taught himself fitness, lost 40kgs, ran several marathons, and helped many friends and colleagues get onto the fitness bandwagon.

An IIM graduate, he has self-experimented with every fitness-fad and quick-fix out there, and now runs a 100% clean label food brand called The Whole Truth. They make super clean Protein Bars and Muesli, and you can check them out at

PS: It all started with FITSHIT, Shashank's food and fitness blog borne out of personal experience. Check it out here.
Shivakumar Ramaswami
Founder & Director, IndigoEdge
Session - Fundraising Framework
Hersh is a Principal at RPSG Ventures. He has over 11 years of experience across Investment Banking and Venture Capital. He has previously worked with Blume Ventures and Ernst & Young. Hersh is dedicated to helping young founders grow and impact everyday lives.

He holds an MBA in Finance from Judge Business School, University of Cambridge and is a qualified Chartered Accountant.
Suchita Salwan
Co-Founder & CEO, LBB
Session - Brand, Social Media & Content Marketing: How To Leverage LBB
Suchita has graduated from Delhi University with a degree in Economics, after which she worked with Wizcraft and the BBC. Her forte and domain interest lies in Marketing, Social Media, Brand Building and Sales. She started Little Black Book as a platform for young, urban audiences to access the best local discoveries- across categories.

She has been featured on the Forbes India 30 Under 30 list, Forbes Asia 30 Under 30 list, and has been a guest speaker at India Conference, Harvard University.
Tarun Sharma
Co-Founder & Director, mCaffeine
Session - From Zero To Velocity: Developing a Growth Mindset
Tarun, a graduate from ISM Dhanbad, was a software engineer who later joined the operations of a food delivery startup Box8. The entrepreneurial bug bit him in 2015 when he met the other mCaffeine cofounder, Vikas and the duo led the foundation of India’s first caffeine-based personal care brand.

mCaffeine is positioned as a unisex brand of premium and innovative skin and hair care products created using caffeine present in coffee, green tea and chocolate. Caffeine has magical properties for hair and skin care. A natural and clean label brand, mCaffeine targets the bold, young and confident millennial. To date, the brand has clocked a turnover of INR 160 crore in four years of its launch with a total fundraise of about $12Mn till date.
Vedang Patel
Co-Founder at The Souled Store
Session - Jumpstarting Operations & Marketing
Vedang is a mechanical engineer and a self-confessed nerd who began his career at Tresvista, a boutique financial services firm, where he met Aditya and Rohin. The three identified an opportunity to sell official merchandise for popular entertainment channels in India, and that’s how the idea for was incubated.

The Souled Store is a home-grown, pop culture merchandise brand created in 2013 with the philosophy of following your soul. It owns over 100 international and Indian licenses including Disney, Warner Brothers, WWE, stand-up comedians, Bollywood movies, amongst others. The brand is close to touching the 100Cr mark with a total fundraise of about $3Mn till date.
Vineeta Singh
CEO & Co-Founder, SUGAR Cosmetics
Session - Building SUGAR: From idea to INR100 crore+ revenue
Vineeta Singh is the Co-founder & CEO of SUGAR Cosmetics, India's fastest growing beauty brand which has clocked in 105+ Crores revenue in just its 4th fiscal year, with a distribution network of 10,000+ branded retail outlets in more than 130 cities. She is a TEDx Speaker and alumnus of IIT Madras and IIM Ahmedabad. She is also a triathlete and ultramarathoner.
Have a question?

Perks From Our Partners

Up to $10,000 in credits

$10,000 AWS credits

Free credits worth Rs. 50,000

Jumpstart your brand with basecamp 


What sector and/or stage should my company be at?
Early-stage startups raising their Angel or Seed Rounds.
Is this only for consumer brands?
Yes, the programme is only for consumer brands.
How do I apply?
Applications are now closed.
When do applications open & what are the timelines?
Applications are now closed.

Applications opened on April 22, 2021.
The basecamp learning and mentorship programme will run in June and July, 2021.
I have a co-founder. Can we both attend? What if there are three or four of us?
We require (and accept) only 1 application per company/team. If your company is selected, we will encourage all co-founders to attend the program.
What is the evaluation process? How long will evaluation take?
We will aim to revert within a couple of weeks, but please be patient as we have received tremendous response.
Do you look at financials of the business?
Of course. Any startup investment includes looking at financials. However, depending on the sector + team, we will look at pre-revenue businesses also.
Will there be a diligence?
Yes, there will be a diligence.
Will you participate as part of a large round?
Happy to evaluate it on a case to case basis.
How will you value my company?
We will value the business based on past financials, current scale, team strength, sector, business model and dilution till date.
Is there a certain revenue bracket to be eligible to apply?
No, as long as the company is early in its journey they can apply. Pre-revenue companies with a strong team and a unique positioning are also welcome to apply.
Do I have to be an online only brand, or can my focus be retail too?
You could be an online only, retail only and/or omni-channel brand- all are welcome.
When do applications close?
Applications close on June 15th, 2021
Have a question?